I'm calling it. Here's where I'm putting my money. Star Wars episode VII will disappoint. Here's how it will be. Fans will flock to it. They will flock to it because they are fans, JJ Abrams has a bigger reputation now than he has ever had, and the trailer should be amazing.
In fact, let's talk about the trailer. It will be dynamic, fast, with quick shots of fan-favorite characters, lots of camera zooms, dramatic one-liners, and laced with intrigue. It will give the impression that more is going on than what we see, and in order to find out what is really going on, we'll have to see the movie opening night. Opening night, because after that it WILL get spoiled.
Fans will leave the movie feeling sort of let down. They'll agree it was better than the prequels, but still not as good as it could, or maybe even should have been. There will be action, explosions, and lens flare, and will probably look amazing. The story, the characters, and the intrigue presented in the trailers will fall short.
And that is how Star Wars episode VII will be. It will be a huge success financially, but only remembered because of its accidental relation to a very famous franchise.